The largest user group includes those between 25-34 years of age, with 19.3 percent of males in that group and 13.1 percent of females. Not surprisingly, Facebook remains the leading social media app with the most users worldwide. Luckily, that’s exactly what this article is intended to do: evaluate the top social media apps for 2023. Of course, not all of these platforms are the best fit for every brand, so it’s important to review the differences and benefits of each one. Digital marketers dedicate a lot of their resources to social media and for good reason - brands can potentially reach all of the world’s social media users with a presence on just one or two of the larger platforms!
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